Research Into Costume

Whilst conducting research in music video's I acknowledge that costume is a key aspect within music videos. Due to this having to appeal to an target audience, artist's either follow the latest trends or become trends setters, either way it is very important for the artist to appeal to a wide range audience. This made me look into additional research into my chosen artist which gave me inspiration for my music video.

Looking at Lana Del Rey's style it is very simple and vintage, which I will want to keep to meet the needs of my artist keeping it conventional, as the person I am using may not look like the artist, but is just as striking and draws you in. With this being said sticking to the style of Lana Del Rey would signify the importance of being conventional.

Lana Del Rey said style was never her forte, explaining, "It wasn't something I set out to create. Personally, I keep things pretty simple. I love making music. The rest I don't really think about."

As you can see  this outfit is quite simple, and casual which many people could relate to this as you see many young females wearing outfits like this, which shows many girl would look up to her and this would bring in audience.

This images shows how shorts, converses and white tee's are very common

Likewise other artists such as Rihanna wears similar clothing, which sets trends. Also the person I am using for my video, looks like the Rihanna which goes in hand with the style.

As you can see Chisara Duru who will be starring in my video has very similar to Lana Del Rey and Rihanna which shows she would fit in with the type of genre and style of this video, as it comes naturally to her.

 

These are images from a few clips from her videos, which shows her style is still quite simple

and with a mix of urban meets vintage thrill of it.

With that in mind, because my video is very sinister and creates a dark atmosphere, I will use the colour black like seen in these images to create that same effort. Also by staying true to the artist and incoprating with the denim shorts, and leather jacket will still create the effect.

Production Schedule

Creating a Production Schedule was ideally important for me, as it meant that I would be organised and know when to film and so forth. I choice the particular date 19/01/13 as myself and my actress will be both free on that particular day, also from checking the weather forecast showed that was going to be a dry day meaning the weather would not effect my filming.

Ideally I was shooting it at Finsbury park but the location was changed, I felt I wanted a more daunting look for my video, which is why I later changed the location to the woods in Strafford.

Animatic - Serial Killer

Animatic

This is a film of the series shot i drew on my storyboard, although not being a 'artist as such' (as you can see through the images) this is a rough outline of the different shots I will be doing during shooting my video. 

This may alter but having said, doing an animatic was vital as it outlines the key clips I will be doing; also its a guideline which is essential to have so I will have everything in order. 

Storyboard

This is my StoryBoard, which was an effective way to make sure I was on task with the type of shots, which were required.

Here is just drawings which capture my concepts in a animated way. It was useful as it allowed me to distinguish which particular shots I will use for each shot. It also allowed me to think critically on what particular parts of the song should be lip-synced etc. 

Here are shots I found essential in which I will want to use when filming, such as mid-shots,

extreme close ups of the mouth - highlighting the mysterious nature of the song.

As I realised whilst conducting this particular task, I used a lot of extreme close ups, which I find 

will be highly important - also a way of selling the artist. I also have shots of the body,

which I will use a panning shot - selling the artist as well as the costume. 

I also wanted to do side on shots, dancing shots etc which I think will look visually interesting when bringing the images to life when my filming is produced.

Identifying My Target Audience

Identifying My Target Audience  

Name: Jaime J

Age: 18

Gender: Female

Occupation: Fashion Intern

Likes: Music, Fashion Shows, Theatres, Shopping, Art

Dislikes: Loud people

Interests: Music

Musical Preferences: Indie, folk, Alternative 

Looks up to: Sister

Ambitions: Fashion Stylist

Media Consumer Habits: Internet, blogging

She listens to the selected genre of music because:

Darkness behind the lyrics

WHY DO YOU LIKE LANA DEL REY'S MUSIC:

Her music is intriguing

Name: Lauren B

Age: 19

Gender: Female

Occupation: Dance Student

Likes: Tanning, Music, Dancing

Dislikes: Winter

Interests: Music, Dance,

Musical Preferences: Indie, R&B, Pop

Looks up to: Beyonce

Ambitions: Dancer 

Media Consumer Habits: Internet

She listens to the selected genre of music because:

Meaning behind the lines, beat of songs

WHY DO YOU LIKE LANA DEL REY'S MUSIC:

Very unique and enhancing 

Name: Chantae M

Age: 16

Gender: Female

Occupation: Student

Likes: Singing, Acting, Online shopping

Dislikes: Water

Interests: Dance, Blogging, Social networking (twitter)

Musical Preferences: Indie, R&B, Pop, Soul

Looks up to: Mum

Ambitions: Singer 

Media Consumer Habits: Internet, blogging (tumblr)

She listens to the selected genre of music because:

Vocal ability, different ranges etc

WHY DO YOU LIKE LANA DEL REY'S MUSIC:

Odd but in a very distinctive breathe taking way, very unique 

Here is a couple of samples of my target audience, identifying there likes/dislikes was a great way of understanding the potential audience I am selling my video to. 

Questionnaire Analysis

From doing the questionnaire it reassured me on my target audience.

As seen by the first question it indicated a more of a female participations, which will require a more feminine approach to my video, such as the costume I may use, make-up that will appeal to a female 

audience likewise will appeal to men audience as having it a sense of the theory 'Male Gaze'

will bring in a male audience as well as females.

It also showed that people fell into the 16-24 and 25-34 cateorgy which makes the audience 

very young, this is beneficial as myself falling into the 16-24 cateorgy I will be able to

make my video young and still have elements that would appeal to an even wider audience. From the questionnaire, it also showed that people watch music channels often; this allowed me to analyse the top charted videos out there, which I could potentially incorporate the style of the video I will create.

It showed people were watching music videos on YouTube, which meant when I finish creating my video, I will put it on youtube to see how many hits it could get.

40% of the participants said they like indie music which was essential to me as my artist is indie

artist, so from this means my video will reach my target audience as they are already fans 

of the style of the music.

Also 75% said they like indie music which means my video and chosen artist is an effective way in

captivating a audience as it highlights my target audience already

like this particular filed of music.

80% of the participants said they like the artist 'Lana Del Rey'

this was vital for me as she is my chosen artist so it was essential my target audience  

like her as a artist.

30% said they liked the song 'Born to die' and 30% liked the song 'video games'

these two song are also my favourite and the song I  am doing 'serial killer' creates

the same impact of mystery thrill which most of her song do.

50% said they like storylines in video, this was helpful as my video although conceptual it

creates a storyline in a sense, but it allows the audience to create their own.

Likewise 55% said they would want to see storyline/narrative in a video of their choice, which

goes in favour of what I doing.

Overall from the questionnaire allowed to pick a young target audience, and a more female based audience, however I still believe my music video will be able to reach out to a wide audience as my concept is very simple and I believe my artist Lana Del Rey has a wide audience which will then allow me to keep it conventional. 

Questionnaire for Music Video

Doing a questionnaire was essential as it allowed me to think analitically in order for my media music video to appeal to the target audience.

I believe by creating a questionnaire and allocating it to different age groups and genders allowed me to proceed a very reliable and valid survey.

This was also significant because it allowed me to think of the key conventions of music as a whole which I will need to consider, and by using the artist Lana Del Rey and getting good feedback from members  indicated a wide variety of people like this chosen artist.