Advertising research - is a specialised form of
marketing research conducted to improve the efficiency of advertising.
There are two types of research, customised and syndicated. Customised research
is conducted for a specific client to address that client’s needs. Only that client
has access to the results of the research. Syndicated research is a single
research study conducted by a research company with its results available, for
sale, to multiple companies. Pre-market research can be conducted to optimize
advertisements for any medium: radio, television, print (magazine,
newspaper or direct mail), outdoor billboard (highway, bus, or train), or
Internet. Different methods would be applied to gather the necessary data appropriately. Post-testing is conducted after the advertising, either a single ad or an entire multimedia campaign has been run in-market. The focus is on what the advertising has done for the brand, for example increasing brand awareness, trial, frequency of purchasing.
The adverts main target is to attract the audience’s attention, so using an
image of the artist/band acknowledges the reader to what the advert is selling
Information on what is so different about this special edition album – list
bonus features The advert needs to be aesthetically pleasing, this way the
reader is reeled in and therefore more interested in the advert Quotes from the artist – generally getting to the point and
exciting the reader so they don’t just ignore the advert.A strong interesting
image is intended to grab the reader’s attention, this can be the artist
themselves or an image that represents the band – this is also so that the
advert is recognisable to the audience.
Just an image of the artist would for the ‘die hard’ fans as this is easily
recognisable to them and they instantly know that their favourite band/artist
is releasing a special edition album Adding information about the digipak is
the main seller, as this is why the album is different as it has a variety of
bonus features that the plain album doesn’t, so the reader is more intrigued to
buy it.
Here are examples of successful Print Adverts:
Coldplay (left)
Florence & the Machine (right)
Jessie J (left)
Ellie Goulding (right)
No comments:
Post a Comment