Ancillary Task 1 - Final Updated Digipak

This is my updated final digipak, I felt the other digipaks i created were fine, however by getting some feedback from my audience most of them pointed out I had the incorrect font style. 

To get the same style of Lana Del Rey's album 'Born To Die' I simple went on a font website called 'dafont' which had a range of fonts. I found the one that matched the best with the original album 'Born To Die' font was called 'Steelfish'

Here's a image of the website and font I used:

I then downloaded the font and used it for my digipak, I believe it fits perfectly and I am very happy with the end result of it.

Also my Media Teacher highlighted to me that it is in fact suppose to be a album cover not a single, which I then changed. As before hand I only had the title of the song and no other songs on the back. He also gave me some good constructive criticism which I took on board as I want the best results out of this.

The changes which were needed were the: font size on the back of the album cover, having additional writing under the barcode, having a continuity of the inside right and inside left cover and so on. These little things I then added (as you can see from the above image of the digipak) made such a big difference.

At first I was a bit thrown off by what my teacher said, I did not no exactly where I went wrong, however by looking at Lana Del Rey's album cover again, allowed me to critically analyse my digipak.

Here below is the album:

Although I am happy with the end result of my updated digipak I did have some trouble whilst editing it on Photoshop. I particularly was getting frustrated by this as I believe I am good at using photoshop as I have used it whilst doing photography and so forth. As soon as I thought I created an effective digipak, and getting positive feedback, when showing my teacher he highlighted some errors which I still managed to encounter.

Here is an example of my initial final digipak:

I was very pleased with this particular digipak after making the changes which were required, however despite getting positive feedback from my target audience my teacher spotted some errors. Such as the barcode being in the incorrect place (although I felt I was being conventional to the artist as this is seen on her album cover). 

However with that being said I did move the barcode and resize it as it was far too big after critically analysing it myself. Also my teacher pointed the both the inside left and right images were stretched out, also the front cover image was slightly stretched and needed to be moved slightly to its left.

We both noticed that the text on the front cover was slightly difficult to read, this then led me to make the changes.

I found it easy resizing the barcode, and also altering the front cover. However when trying to figure out how to make the text on the front cover readable, I was stuck. Luckily a fellow Media Student (Marianne) showed me different techniques which allowed me to put a shadow effect on the text.

Down below is the before and after whilst editing the words 'Serial Killer':

As you can see I used 'layout style', which had a range of font styles. The best one which suited my font was 'Drop Shadow' this made my font more bold and could be easily read, which I was very happy with the result.

I found trying to resize my images from the inside left and right was extremely difficult for me, I tried everything in order for the images to not look stretched out but everything I seemed to do did not work for me. At that point I really wanted to give up and just leave it, however I did not do that as I want to make sure I achieve level 4 band for my digipak.

After giving myself a break from trying to edit this on photoshop I looked at other images I captured whilst doing the digipak shoot. I remembered that at all times I should be selling my artist, which meant I should possibly use a close up photo which enable's to sell my artist.

I then picked a particular captivating image I felt would be very effective.

As shown below:

To make sure I do not have a stretched out image I had to crop the bottom half of the image.

As shown below:

I then selected  small section of the image which I then copied on the actual digipak for the  'inside right' which I also did for the 'side right'.

I was very pleased of how the images looked, I also change the side of the images so they could mirror each other when imagining the digipak to be jointed together.

I felt that the images were very strong, however I wanted these particular images to correspond to my

music video, which meant I used a red filter.

 Here is the image with the red filter:

Also I think by the theme of my video being mysterious, and the different red filters throughout the video, is why I wanted to embody this within my digipak, which will make them collectively work together, and echo the dark nature of the song title 'Serial Killer'

This was the process of making my final digipak and as a result I am very pleased with the outcome of it (shown at the begin post of final digipak)