Friday, 26 April 2013

Ancillary Task 2 - Print Advert



This is my Final Print Advert, I am very pleased how it has come out and I think it is rather captivating to say the least. To do this particular task I used the programme (photoshop) which was to begin with challenging as I forgot some of the steps. By watching Youtube tutorial clips it allowed me to familiarise myself with the programme again.

I looked at many print ad's which at first I found it hard to find via the internet as many artists have stop using them for promotional purposes. I came across some from my chosen artist Lana Del Rey.

(As shown below)



























From these particular examples I noticed they were very plain, which I believe I embodied in my particular ad, as I did not want to add too much things such as social networking site logo's (Facebook, Twitter) and so on.

Here is my initial idea behind my print advert:


This was my initial idea for the print advert, I felt it was effective, and when showing some of my target audience they also felt it was striking. However some feedback I gained was that the photo was capturing but the rest of the layout doesn't make it pop as it should do. My media teacher felt that the red did not work in this particular case whereas it worked well for my digipak.

He also felt that much text was not need, he also brought to my attention that I used the wrong iTunes label, as I felt it worked well due to the whiteness of it which I felt correlated well with the font colour.


With taking all the comments on board, I felt I did exactly what was needed, I changed the positioning of the artist's name and also the colour of the title, I felt the white popped out and was eye catching which essentially is a good thing as you would want the audience to be drawn to it. 

When showing my teacher this version he liked some aspects of it but still thought I needed to make some changes such as dragging the photo of Chisara Duru (my actress) right to the top of the page, and change the star colours to a gold or yellow. He also wanted me to put more social networking logo's but when in the processes of making the changes it looked too cluttered.

I felt I made the right changes which highlighted in the end result of my print advert which I find to be very effective and eye capturing.



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