Research Into Costume

Whilst conducting research in music video's I acknowledge that costume is a key aspect within music videos. Due to this having to appeal to an target audience, artist's either follow the latest trends or become trends setters, either way it is very important for the artist to appeal to a wide range audience. This made me look into additional research into my chosen artist which gave me inspiration for my music video.

Looking at Lana Del Rey's style it is very simple and vintage, which I will want to keep to meet the needs of my artist keeping it conventional, as the person I am using may not look like the artist, but is just as striking and draws you in. With this being said sticking to the style of Lana Del Rey would signify the importance of being conventional.

Lana Del Rey said style was never her forte, explaining, "It wasn't something I set out to create. Personally, I keep things pretty simple. I love making music. The rest I don't really think about."

As you can see  this outfit is quite simple, and casual which many people could relate to this as you see many young females wearing outfits like this, which shows many girl would look up to her and this would bring in audience.

This images shows how shorts, converses and white tee's are very common

Likewise other artists such as Rihanna wears similar clothing, which sets trends. Also the person I am using for my video, looks like the Rihanna which goes in hand with the style.

As you can see Chisara Duru who will be starring in my video has very similar to Lana Del Rey and Rihanna which shows she would fit in with the type of genre and style of this video, as it comes naturally to her.

 

These are images from a few clips from her videos, which shows her style is still quite simple

and with a mix of urban meets vintage thrill of it.

With that in mind, because my video is very sinister and creates a dark atmosphere, I will use the colour black like seen in these images to create that same effort. Also by staying true to the artist and incoprating with the denim shorts, and leather jacket will still create the effect.