Friday, 14 December 2012

Questionnaire Analysis



From doing the questionnaire it reassured me on my target audience.
As seen by the first question it indicated a more of a female participations, which will require a more feminine approach to my video, such as the costume I may use, make-up that will appeal to a female 
audience likewise will appeal to men audience as having it a sense of the theory 'Male Gaze'
will bring in a male audience as well as females.

It also showed that people fell into the 16-24 and 25-34 cateorgy which makes the audience 
very young, this is beneficial as myself falling into the 16-24 cateorgy I will be able to
make my video young and still have elements that would appeal to an even wider audience. From the questionnaire, it also showed that people watch music channels often; this allowed me to analyse the top charted videos out there, which I could potentially incorporate the style of the video I will create.

It showed people were watching music videos on YouTube, which meant when I finish creating my video, I will put it on youtube to see how many hits it could get.

40% of the participants said they like indie music which was essential to me as my artist is indie
artist, so from this means my video will reach my target audience as they are already fans 
of the style of the music.

Also 75% said they like indie music which means my video and chosen artist is an effective way in
captivating a audience as it highlights my target audience already
like this particular filed of music.

80% of the participants said they like the artist 'Lana Del Rey'
this was vital for me as she is my chosen artist so it was essential my target audience  
like her as a artist.

30% said they liked the song 'Born to die' and 30% liked the song 'video games'
these two song are also my favourite and the song I  am doing 'serial killer' creates
the same impact of mystery thrill which most of her song do.

50% said they like storylines in video, this was helpful as my video although conceptual it
creates a storyline in a sense, but it allows the audience to create their own.

Likewise 55% said they would want to see storyline/narrative in a video of their choice, which
goes in favour of what I doing.




Overall from the questionnaire allowed to pick a young target audience, and a more female based audience, however I still believe my music video will be able to reach out to a wide audience as my concept is very simple and I believe my artist Lana Del Rey has a wide audience which will then allow me to keep it conventional. 

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