Friday, 14 December 2012

Identifying My Target Audience


Identifying My Target Audience  


Name: Jaime J
Age: 18
Gender: Female
Occupation: Fashion Intern
Likes: Music, Fashion Shows, Theatres, Shopping, Art
Dislikes: Loud people
Interests: Music
Musical Preferences: Indie, folk, Alternative 
Looks up to: Sister
Ambitions: Fashion Stylist
Media Consumer Habits: Internet, blogging
She listens to the selected genre of music because:
Darkness behind the lyrics
WHY DO YOU LIKE LANA DEL REY'S MUSIC:
Her music is intriguing


Name: Lauren B
Age: 19
Gender: Female
Occupation: Dance Student
Likes: Tanning, Music, Dancing
Dislikes: Winter
Interests: Music, Dance,
Musical Preferences: Indie, R&B, Pop
Looks up to: Beyonce
Ambitions: Dancer 
Media Consumer Habits: Internet
She listens to the selected genre of music because:
Meaning behind the lines, beat of songs
WHY DO YOU LIKE LANA DEL REY'S MUSIC:
Very unique and enhancing 


Name: Chantae M
Age: 16
Gender: Female
Occupation: Student
Likes: Singing, Acting, Online shopping
Dislikes: Water
Interests: Dance, Blogging, Social networking (twitter)
Musical Preferences: Indie, R&B, Pop, Soul
Looks up to: Mum
Ambitions: Singer 
Media Consumer Habits: Internet, blogging (tumblr)
She listens to the selected genre of music because:
Vocal ability, different ranges etc
WHY DO YOU LIKE LANA DEL REY'S MUSIC:
Odd but in a very distinctive breathe taking way, very unique 



Here is a couple of samples of my target audience, identifying there likes/dislikes was a great way of understanding the potential audience I am selling my video to. 

Questionnaire Analysis



From doing the questionnaire it reassured me on my target audience.
As seen by the first question it indicated a more of a female participations, which will require a more feminine approach to my video, such as the costume I may use, make-up that will appeal to a female 
audience likewise will appeal to men audience as having it a sense of the theory 'Male Gaze'
will bring in a male audience as well as females.

It also showed that people fell into the 16-24 and 25-34 cateorgy which makes the audience 
very young, this is beneficial as myself falling into the 16-24 cateorgy I will be able to
make my video young and still have elements that would appeal to an even wider audience. From the questionnaire, it also showed that people watch music channels often; this allowed me to analyse the top charted videos out there, which I could potentially incorporate the style of the video I will create.

It showed people were watching music videos on YouTube, which meant when I finish creating my video, I will put it on youtube to see how many hits it could get.

40% of the participants said they like indie music which was essential to me as my artist is indie
artist, so from this means my video will reach my target audience as they are already fans 
of the style of the music.

Also 75% said they like indie music which means my video and chosen artist is an effective way in
captivating a audience as it highlights my target audience already
like this particular filed of music.

80% of the participants said they like the artist 'Lana Del Rey'
this was vital for me as she is my chosen artist so it was essential my target audience  
like her as a artist.

30% said they liked the song 'Born to die' and 30% liked the song 'video games'
these two song are also my favourite and the song I  am doing 'serial killer' creates
the same impact of mystery thrill which most of her song do.

50% said they like storylines in video, this was helpful as my video although conceptual it
creates a storyline in a sense, but it allows the audience to create their own.

Likewise 55% said they would want to see storyline/narrative in a video of their choice, which
goes in favour of what I doing.




Overall from the questionnaire allowed to pick a young target audience, and a more female based audience, however I still believe my music video will be able to reach out to a wide audience as my concept is very simple and I believe my artist Lana Del Rey has a wide audience which will then allow me to keep it conventional. 

Wednesday, 12 December 2012

Questionnaire for Music Video

Doing a questionnaire was essential as it allowed me to think analitically in order for my media music video to appeal to the target audience.

I believe by creating a questionnaire and allocating it to different age groups and genders allowed me to proceed a very reliable and valid survey.

This was also significant because it allowed me to think of the key conventions of music as a whole which I will need to consider, and by using the artist Lana Del Rey and getting good feedback from members  indicated a wide variety of people like this chosen artist.


Wednesday, 28 November 2012

Location Report

Location Photo's

These photo's below are images which will I will be using throughout the music videos.
The reason why I chose an outdoor setting is it links in with the aim I want for my video. As making it mysterious which goes hand in hand with the song title being 'Serial Killer' creates a suspence in which I want my target audience to question about. Also the artist normally using outside settings for her videos, so staying true to the artist is very vital, as I would want it to still look as though she would use this particular setting.

Through the mise en scene, it allows to portray the image on 'mysterious' as the woods create a cold thrill to it.
I really like how this image captivated the dark essence of the woods, I will be taking up tilt shots
to show this in my video, as it creates that dark atmosphere. 

This image creates an illusion that it is deep in the woods, which is really striking to look at,
I also believe this fits in with the theme of mystery, as it creates a sense of an unknown thrill
of things.
When shooting my video, I will get my artist to walk through the woods, such seen in the image,
walking through it with different range of shots will create an impact.
I'm going to have many shots of Chisara walking through pass the trees and interacting with them in a sense,
 likewise in leona lewis video - run. It creates a thrill in which I want to achieve.



This captivates the essence of suspense as the setting seems very dark and moody which I hope to capture.

Inspiration's behind why i chose my location




The images above are from Leona Lewis 'Run' this video has been an inspiration of mine from the beginning of my research as I have spoke about this particular video in my post 'inspirations for serial killer'. I really like the setting, it being in the woods creates a darkness to the video, which is one of the reason I chose my location to create the same thrill. It also goes well by have just one central character.





The images above are from the video 'Featherstone' by The Paper Kites this was another inspiration that allowed me to research into my chosen location. I really like how the video much like 'Run' is just presented in the same location. This is what I am going to do, I believe by using just the one location will keep the video very simple, which is something I hope to achieve. I also believe by the location being in the woods, rather than a room creates an anticipation  of what could happen, what can appear etc, which will still keep the audience intrigued even though it is just in one location.




The images above are from Corinne bailey 'put your records' although this video was not based in the woods, it is still outdoors, and more or less in a field. I really like the freeness of this video, and the location is very free, I feel although I picked the woods, it still has a sense of freeness which is why this particular video inspired me.

Friday, 16 November 2012

Key Features of Indie music

Indie pop
is a genre of alternative rock music that originated in the United Kingdom in the mid-1980s, with its roots in Scottish post-punk bands on the Postcard Records label in the early '80s (Josef K and Orange Juice) and the dominant UK independent band of the mid-'80s, The Smiths. Indie pop was inspired by punk's DIY ethic and related ideologies, and it generated a thriving fanzine, label, and club and gig circuit. Indie pop differs from indie rock to the extent that it is more melodic, less abrasive, and relatively angst-free.

The term "indie" had been used for some time to describe artists on independent labels (and the labels themselves), but the key moment in the naming of "indie pop" as a genre was the release of NME's C86 tape in 1986. The compilation featured, among other artists, Primal Scream, The Pastels, and The Wedding Present, and "indie" quickly became shorthand for a genre whose defining conventions were identified as jangling guitars, a love of '60s pop, and melodic power pop song structures (the genre was initially dubbed "C86" after the tape itself).

In the mid to late '80s, indie pop was criticized for its associations with so-called "shambling" (a John Peel-coined description celebrating the self-conscious primitive approach of some of the music) and underachievement, but the C86 indie pop scene is now recognized as a pivotal moment for independent music in the UK,as is recognized in the subtitle of that compilation's 2006 extended reissue: CD86: 48 Tracks from the Birth of Indie Pop. Indie pop continues to have a strong following and inspire musicians, not just in the UK but around the world, with new bands, labels and clubs devoted to the sound.

Casting Notes With Photo's

Chisara Duru


Age: 17

Height: 5'7

Hair:Short/ Dark brown

Eye Colour: Hazel/Green

Skin Tone: Fair skin

The reason why I chose Chisara for my Media video is because she is conventionally attractive likewise the artist which will bring in an audience. Also because my video is creating a mystery with the character, as she has striking eyes, having different close ups will enhance this.

Also Chisara has done many modelling shoots in the past so she has experienced being in the camera and will be comfortable and natural which will mean I will have no issues whilst filming her. She has also previously been in my media group, and is still a current media student, which means she will know the importance of the different shots, which will make the whole process run smoothly.

I took this particular image which shows she is an attractive young lady which is very important to have in videos, as it will appeal to the both sexes.
I took this particular image as it captivates to an audience the mystery behind her eyes, as she has striking coloured eyes which will draw the audience in which is why I am using Chisara.

 The side angle shows her bone structure which is very striking, which is why i chose this particular person with beautiful bone strucutre it will captivate the lighting more.


Saturday, 10 November 2012

Music Treatment



Music treatment for Lana Del Rey –Serial Killer


For this song I want to keep it mostly conceptual,  as the lyrics speak for itself are very strong and sinister, which is what ultimately drew me to this song. My interpretation of the song is based on a an obssesive love for someone; for example lines like ‘’love you just a little too much’’ creates the mystery which I’ve interpreted this song, as it is as if Lana Del Rey essentially is a stalker who is in so much love with this man that if he was to get into a relationship with someone else, she will want to kill him because she’s the only one who can have him . The title within its self creates a mystery ‘’Serial Killer’’ has an impact as serial killers intentions are not rational or which is why I view the video in this way.

Initially I wanted to show a relationship which the boy cheats on her and she wants to plot a plan of revenge and kill him. However with this said I felt the words are so strong I wouldn’t need to have a narrative video to convey this, keeping the simplicity will allow the audience to create their own interpretation, this I believe will draw the audience in. Also the artist herself video's are very simplistic which allows the audience to create their own message from it, they also create a vintage thrill which I would like to show to highlight the style of this artist, so I would want to use some different shots with a old film look which is seen in video's such as 'Video Games'.
My concept is just having one person in the video, inspiration for this was behind Jessie J video ‘Who You Are’ Leona Lewis ‘Run’ and Demi Lovato ‘Skyscraper’. These videos were very successful and create an impact as the song itself had a powerful message. From this I like the idea of how Leona Lewis being in the woods, which I took the idea of this, shooting my video in the woods, would create the mystery which it has. And how in all three videos the different variations of close up shots, performance and narrative based create such an impact.


Having extreme close ups of the eyes and mouth will enhance the intensity of the words within the song, doing this keeps the impact of the mystery. I initially wanted to have the video black and white which will indicate the mystery, but I believe i can create a better impact by having different filters such as red to keep the intensity of the video.

By having my actor walking through the woods creates the thrill to it and keeps the powerfulness of the song, allowing the audience interprate the video in their own way. The reason I would want to do this is because this particular artist hasn’t done a full concept video, she normally has some type of narrative but stripping it down allowing the audience to view it in their way somehow creates the videos as everyone’s. It is not just the artists’ video its everyone’s, and just like an art piece everyone has their own interruption of the video allowing everyone to see it in their view, which will bring in more audience.

Friday, 9 November 2012

Feedback From Some Members of My Target Audience About Lana Del Rey

This video below illustrate feedback from some members of my target audience about my chosen artist Lana Del Rey.

I believe this was a great way to find out what members think about Lana Del Rey and the song 'Serial Killer'.

Also this has help me to think in more depth for the concept, for my music video as some comments of the artist and the song were "Dark", "Mysterious", "In the woods" etc.

Overall from receiving feedback from some members allowed me to consider their interpretation of the song, etc and come of with my music treatment and overall vision for my music video.



Different Types of Music Videos


Types of Music Video
Over the past 10 years, the development of music videos in the music industry has grown and changed immensely. New technology, abstract images and fresh ideas have encouraged artists these days to expand how they represent themselves in their music videos. 

There are three main types of music video; performance, narrative and concept. There are also a range of mixture and animated videos which are not as well known as a ‘type’ of music video.



Performance
A performance video focuses on showing footage of the artist or band either in a casual environment, i.e. socialising with friends, or performing, live performance or staged performance. This style of video uses the band/artist/group throughout the majority of the production and the artist, band members are often miming the words to the song. The genre of music where performance videos are common is indie and rock. The costing on this type of production are also most likely to be the lowest as the producers are in effect giving the audience the most realistic image of the band as it is only the band they are showing. The downside of this is that the band will need to be relatively established to pull off the video, or else interest will become saturated.

Here is an example:
Lana Del Rey - Chelsea Hotel













Concept
Concept videos are based around a single idea or concept and are usually unusual and obscure, even surreal for the audience. This unusual content is an attraction to many consumers, which draws them in. Concept videos usually are combined with one of the other two styles as the market demands for greater accessibly rather than the somewhat niche that is pure concept art. A successful concept video will keep the audience entertained and constantly looking at what or who is on the screen. No particular genre or type of music is more likely to use concept videos, in fact a range of artists covering all genres have used concept/ art based videos.


Here is an example:
Sia - Breathe Me












Narrative
A song with a narrative based music video the song includes a narrative story of the lyrics/ words being acted out in some way. This style relies on imagery to produce a story for the audience to follow and some narrative videos include clips from films that the song has been featured in. This seems to be used a lot in slower songs, and often tend to be love stories

Beyonce - If I Were A Boy




Lyrics Analysis (Lana Del Rey - Serial Killer)


Here is my Lyric's Analysis which may be altered in the following process, I felt by doing a analysis was a great way of understanding my actual song and concept as a whole.


Friday, 26 October 2012

Mood-Board For Music Video




Doing the story-board allowed me to look at all the aspects of what my character will be portraying through sub-text and emotion memory. Meaning the way her facial expressions, gestures will show the hurt, upset which could of potentially been because of a break-up. I'm only using one character to signify the mystery of what she could do, setting it in the woods will enhance this.

Overall doing the mood board was very useful as it allowed me to think of the storyline.

Monday, 17 September 2012

Permission For using Song


This letter above, is permission in being allowed to use the song 'Serial Killer' by Lana Del Rey

Sunday, 16 September 2012

About Lana Del Rey



The Prezi above, is about my chosen artist Lana Del Rey, this is will inform you about the artist.






Saturday, 15 September 2012

Inspiration's For Chosen Song 'Serial Killer'

Lana Del Rey - Serial Killer

My chosen song is Serial Killer by Lana Del Rey; the reason i chose this particular song out of the possible three is due to the impact it gives. As the emotion behind the words of the song will allow/ create a sense of suspense which I find this song could portray. It also creates such a peaceful aspect of it and many people could relate to this song with such lines like ''Love you just a little too much'' etc, many people could potentially been in a situation like that.

Also, reasons why I chose this song was because I really like the artist, she is well established and a raw talent, even though her voice is not required to everyones taste; it has been described as marmite you either love it or hate it. I believe it has a uniqueness, which draws me into her music; so for this very reason creating a video for this artist would essentially help come across my aim of being able to captivate an audience.

Inspirations for the concepts of music video  'Serial Killer'

Jessie J - Who you are
The reason I chose this video was because; at the beginning Jessie J is very neutral in the way she is delivering her lines. Then as the climax builds the concept of the emotion
behind her words is the effect i would want.



As this image shows, where the climax of the song it started to rain, whist she's delivering her lines effectively. This is what I hope to portray in my video as the emotion of this very moment is very powerful.

I like the close up which was shown in the video, as it highlights the artist which is important when selling the brand, in my video I will be showing serval close up to create a 'mystery'.


This mid shot, of the artist just sitting down captivates the video has both narrative and perfomance base, it also shows the setting which is also vital to have in a music video, I would like to have different shots such as these to show different aspects of the artist.


This shows the simplicity of the artist through the mid shot which I would like to showcase through out my video, because I feel simplicity is always best, and this also stays true to my artist.



Lana Del Rey - Blue Jeans

I liked the concepts of this video as i'm doing a Lana Del Rey song I believe this video shows what   kind of aspects of this artist I would like to stay true to. The black and white creates a dark sense, which I was drawn to, overall this video is an example of how I would want to portray this particular artist.



This image sets the video straight away, as the mise en scene already strikes me in as a audience, which I would want to do for my video, it also makes it seem very dark in a sense; which I hope to show through the video, as this also stays true to my artist.



I was drawn to this particular part of the video, as this creates a dreamy effect, which is quite a nice image, and having it as a close up draws you in to the artist more, which I hope to achieve.



Again the close up of the artist, is important as it is able to ''sell the artist'' and with the dreamy/smokey effect makes it seem uneasy in a way as if there's something she is hiding; which is  what I want to show in my video, as through the lyrics it indicates she is hiding something.






The extreme close up of the artist is very striking, which may allow the male audience to be drawn in as she is very attractive, so it is important I stay true to the artist.



Demi Lavarto - Skyscraper

I was drawn to this video as the artist has a range of shots which were very eye catching.
The video also creates an emotion likewise the other videos I focused on,
which I will like to captivate in mine.




This extreme close up of the eyes shows the emotion, which is very strong, its also intense which I was drawn to. 



I really like this close up as it does not show her eyes; focusing on the mouth and essentially the costume, which is important as the costumes set the scene as much the whole concept of the video.




This close-up is another way in showing the importance of the artist, which allows to show the performance base of the video, which is what I want in mine.




This long shot allows the audience to see the artist, also the setting which is a very nice combination as it both goes hand in hand.




Leona Lewis - Run
This video is one of the main concepts I want to achieve in my video, likewise the rest, the variations of the shots are very intriguing, overall the video is very effective.



This moment in the video shows the setting, which highlights the darkness of the video, which I want to indicate in mine, which is why I want a setting as this.



The long shot of just showing the woods and an outline of the artist, creates a thrill of it which is ultimately mysterious, and this is my main goal of achieving such shot.


The mid-shot of the artist, shows the beauty, which will attract both sexes. This is very important showing your artist in such way, as it all about the 'image' and how they sell it. It also creates an intensity element of which I really like.






I really like the darkness of the shot, as the artist is almost lost in the woods, it also shows the costume being dark colours indicates its a very dark song, which I will be portraying through the setting, costume etc likewise this video.

Identifying Songs for Possible Song Choice

    Beyonce - I miss you

    
  • R&B ballad
  • From album '4'
Rhythm and blues, often abbreviated to R&B and RnB, is a genre of popular African-American music that originated in the 1940s. The term was originally used by record companies to describe recordings marketed predominantly to urban African Americans. (source from wiki)

About Beyonce



Beyonce is an American singer, record producer, dancer and actress. Born and raised in Houston, Texas, she enrolled in performing arts schools and was first exposed to singing and dancing competitions as a child. Beyonce rose to fame in the late 1990s as the lead singer of Destiny's Child one of the world's best singer group of all time.

Beyonce released her debut solo album, Dangerously in Love, in 2003, which gained two number-one singles on the Billboard Hot 100 "Crazy in Love" and "Baby Boy it became one of the most successful albums of that year, earning five Grammy Awards.

Following the disbandment of Destiny's Child in 2005, Beyonce released her second solo album, B'Day, in 2006, which was in the top 10 singles "Déjà Vu", "Irreplaceable" and "Beautiful Liar".

Her third solo album I Am... Sasha Fierce (2008), gained the hit singles "If I Were a Boy", "Single Ladies "Halo" and "Sweet Dreams". The album helped Beyonce earn six Grammys in 2010, breaking the record for most Grammy Awards won by a female artist in one night.

Beyonce's fourth solo album, 4 (2011), became her fourth consecutive number one album on the Billboard 200 as a solo artist. This made her the third artist in history to have her first four studio albums debut a top the chart.

About The Song

I Miss You  was written by Knowles, Frank Ocean and Shea Taylor while production was handled by Knowles and Taylor. The song's development was motivated the fact that Knowles wanted to focus on songs being classics, songs that would last, and songs that she could sing when she becomes old. A mid-paced R&B ballad, "I Miss You" is influenced by the ballads of the 1980s. Its instrumentation consists essentially of synthesizers and keyboards. "I Miss You" finds Knowles, as the protagonist, thinking deeply over her relationship with her love interest from whom she parted; however, she still pines for him and feels self-conscious for doing so.

"I Miss You" was generally well-received by music critics who complimented its very sparse production as well as its aurally remarkable 1980s influence. Some of them also described the song as a "haunting" ballad and called it the highlight of the record. Critics also complimented how Knowles' vocals keep on alternating from desperate and calm throughout the song, and highlighted the vulnerability in her voice. Following the release of 4 in early July 2011, "I Miss You" charted at number 184 on the UK Singles Chart and at number 34 on the South Korea Gaon International Singles Chart, based on downloads alone. The song was part of Knowles' set list for her 4 Intimate Nights with Beyoncé, held in Roseland Ballroom, New York City in August 2011.

Why I Chose This Song
I chose this song because firstly I am a huge fan of the artist. I also believe this song could relate to many people by it being entitled "I Miss You" already indicates someone who may miss their ex etc. Which is why I believe it could reach out to a wide range of an audience as many songs does.

Beyonce's Music Inspirations
Beyoncé has cited various artists who have influenced her musical style. She grew up listening to songs of Anita Baker and Luther Vandross, the latter of whom she eventually collaborated with, but often credits Michael Jackson as the reason why she does music and her hero. She also was exposed to the jazz music of Rachelle Ferrell, after singing Ferrell's songs during her voice lessons. Knowles cites influences from American artists Tina Turner, Prince, Aretha Franklin, Whitney Housto, Janet Jackson, Selena, Mary J. Blige, Diana Ross, Donna Summer, Mariah Carey and the Colombian singer Shakira.

Lana Del Rey - Serial killer



  • Baroque pop 
  • Unreleased 
Baroque pop is a pop rock music subgenre which originated in the United Kingdom and United States. It emerged in the mid-1960s as a fusion of pop, rock and classical music, in particular that of the baroque and classical eras

About Lana Del Rey



Lana Del Rey, is an American singer and songwriter. Del Rey initially began performing in clubs in New York City at age 18, and signed her first recording contract when she was 21 years old with 5 Points Records, releasing her first digital album Lana Del Ray A.K.A. Lizzy Grant in January 2010. Del Rey bought herself out of her contract with 5 Points Records in April 2010 and signed to Stranger Records to release her debut single "Video Games" in June 2011.

A music video created by Del Rey for the song was posted on YouTube in August 2011 and became a viral internet hit.
Del Rey then signed a joint deal with Interscope and Polydor in collaboration with Stranger Records in July 2011, and released her second studio album Born to Die in January 2012.

A Paradise Edition reissue of Born to Die, featuring nine new tracks, became available for preorder in September of 2012, with the official release planned for November of that year.

Del Rey's music has been noted for its cinematic sound and its references to various aspects of pop culture, particularly that of the 1950s and '60s Americana. The singer has described herself as a "self-styled gangsta Nancy Sinatra". Del Rey is also signed to NEXT Model Management.


About The Song

Three unreleased tracks surfaced on YouTube recently, and they’re each snapshots of the singer in three very different points in her career. The first song, “Serial Killer,” could have been a bonus track on Born To Die, all high drama, canned strings and beats that could have been on a rap song. “Ooh Baby,” is uncharacteristically funky and kind of great, and the cheeky “Summer of Sam” would have probably been better off buried deep in the interwebs, but here you have it.

Serial Killer - Is one of Lana Del Rey's unrealsed songs, it is very dark as she talks about being a "socialpath.... Because I love you just a little too much". Thsis indicates how she may be in a obessive relationship.

The song is also daunting, and you get the sense of mystery which is seen through many of her songs such as 'Summertime Sadness' 'Carmen' and so forth.

Why I Chose This Song
Despite the song being unrealised meaning it doesn't have much publicity on it, I believe it is a very good song. I like the mystery behind the lyrics, I also like how it creates a story, and if I chose this song I would want to create a quite concept base video which will allow the audience to come up with there own interpretation of the song.

Lana Del Rey's Music Inspirations

The 25-year-old from Lake Placid, New York, has rocketed to indie fame. However, it is Del Rey’s attention-­grabbing videos that truly encapsulate her self-described Lolita-got-lost-in-the-hood appeal.

Edited by Del Rey using iMovie, they feature spliced clips from old films and cartoons and images of fast cars interspersed with her own seductive webcam shots, in which she’s dolled-up like a street-savvy femme fatale with bombshell hair and bling jewelry.

(“I lived in the Bronx for three years,” she explains. “We liked lots of gold, and we liked it big.”) For some—namely, a few malcontent music bloggers who have taken issue with both the size of her fantastic pout and the fact that she changed her name from the far less exotic Lizzy Grant—her image is just too cool to be real. “I don’t understand it. Contro­versy is the last thing I expected from this project,” she says over the phone, with a long-lash wink—or so one would imagine, coming from a girl who playfully sings about hitting boys in the back of the head with a gun.
Birdy - I'll Never Forget You


  • Indie Folk
  • From album 'Birdy'
Indie folk is a music genre that arose in the 1990s from singer/songwriters in the indie rock community showing heavy influences from folk music scenes of the 50s, 60s and early 70s, country music, and indie rock.
    About Birdy


    Jasmine van den Bogaerde (born 15 May 1996), also known by her stage name Birdy, is a British musician. She won the music competition Open Mic UK in 2008, at the age of 12. Her version of Bon Iver's "Skinny Love" was successful, peaking inside the top twenty of the charts in her native United Kingdom and in some other European territories and peaked at number 1 in Australia. Her eponymous debut album Birdy was released on 7 November 2011.

    In 2009, Birdy performed live on piano for BBC Radio 3's Pianothon in London.

    In January 2011, at the age of 14, Birdy released a cover version of Bon Iver's song "Skinny Love." The song became her first hit on the UK Singles Chart, peaking at 17.

    The single was chosen as "Record of The Week" by UK radio DJ Fearne Cotton, resulting in it being added to BBC Radio 1's B‑list playlist as soon as it was released in March 2011. The official music video for the song was directed by Sophie Muller.The song was also featured on The Vampire Diaries episode "The Sun Also Rises", which aired on 5 May 2011. "Skinny Love" peaked at number 1 in the Netherlands.

    Skinny Love was released on 30 January 2011 as the first single from the album, which was a cover of a song by American indie folk band Bon Iver. The cover reached a peak of number seventeen on the UK Singles Chart.

    "Shelter" was released as the second single from the album on 3 June 2011. The song covers a track by English indie pop group The xx and peaked at number fifty in the UK.

    "People Help the People" was released as the album's third single on 28 October 2011. The song is a cover of the song of the same name by English indie rock band Cherry Ghost and peaked at number thirty-three in the UK.

    "1901" was released in the UK on 9 March 2012 as the album's fourth single. It is a cover of the song by French indie rock band Phoenix and peaked at number seventy-two in the UK.

    About The Song
    I'll Never Forget You - The whole idea of Birdy sounds like a transparent attempt to court a more credible audience, but thanks to her haunting tones and a tasteful yet compelling production, it impressively avoids being the try-hard affair you'd expect

    Why I Chose This Song
    I really like the song I'll Never Forget You as it is very peaceful. Likewise the Beyonce song, I believe this song could relate to a lot of people, which will bring in a high target audience from a wide range of ages.

    Birdy's Music Inspirations
    She got ‘noticed’ from her cover of Bon Iver’s “Skinny Love”, which is a fabulous song regardless of who sings it. But the song that personally made me swoon over her, is her version of ‘People help the People’. Nothing could be more symbolic of what our generation is going through on Earth. We’re finally learning that it’s not getting us anywhere being selfish and greedy. We’d get so much further as a whole, if we learn to love each other and work together.

    (sources from wiki)