Identifying My Target Audience

Identifying My Target Audience  

Name: Jaime J

Age: 18

Gender: Female

Occupation: Fashion Intern

Likes: Music, Fashion Shows, Theatres, Shopping, Art

Dislikes: Loud people

Interests: Music

Musical Preferences: Indie, folk, Alternative 

Looks up to: Sister

Ambitions: Fashion Stylist

Media Consumer Habits: Internet, blogging

She listens to the selected genre of music because:

Darkness behind the lyrics

WHY DO YOU LIKE LANA DEL REY'S MUSIC:

Her music is intriguing

Name: Lauren B

Age: 19

Gender: Female

Occupation: Dance Student

Likes: Tanning, Music, Dancing

Dislikes: Winter

Interests: Music, Dance,

Musical Preferences: Indie, R&B, Pop

Looks up to: Beyonce

Ambitions: Dancer 

Media Consumer Habits: Internet

She listens to the selected genre of music because:

Meaning behind the lines, beat of songs

WHY DO YOU LIKE LANA DEL REY'S MUSIC:

Very unique and enhancing 

Name: Chantae M

Age: 16

Gender: Female

Occupation: Student

Likes: Singing, Acting, Online shopping

Dislikes: Water

Interests: Dance, Blogging, Social networking (twitter)

Musical Preferences: Indie, R&B, Pop, Soul

Looks up to: Mum

Ambitions: Singer 

Media Consumer Habits: Internet, blogging (tumblr)

She listens to the selected genre of music because:

Vocal ability, different ranges etc

WHY DO YOU LIKE LANA DEL REY'S MUSIC:

Odd but in a very distinctive breathe taking way, very unique 

Here is a couple of samples of my target audience, identifying there likes/dislikes was a great way of understanding the potential audience I am selling my video to. 

Questionnaire Analysis

From doing the questionnaire it reassured me on my target audience.

As seen by the first question it indicated a more of a female participations, which will require a more feminine approach to my video, such as the costume I may use, make-up that will appeal to a female 

audience likewise will appeal to men audience as having it a sense of the theory 'Male Gaze'

will bring in a male audience as well as females.

It also showed that people fell into the 16-24 and 25-34 cateorgy which makes the audience 

very young, this is beneficial as myself falling into the 16-24 cateorgy I will be able to

make my video young and still have elements that would appeal to an even wider audience. From the questionnaire, it also showed that people watch music channels often; this allowed me to analyse the top charted videos out there, which I could potentially incorporate the style of the video I will create.

It showed people were watching music videos on YouTube, which meant when I finish creating my video, I will put it on youtube to see how many hits it could get.

40% of the participants said they like indie music which was essential to me as my artist is indie

artist, so from this means my video will reach my target audience as they are already fans 

of the style of the music.

Also 75% said they like indie music which means my video and chosen artist is an effective way in

captivating a audience as it highlights my target audience already

like this particular filed of music.

80% of the participants said they like the artist 'Lana Del Rey'

this was vital for me as she is my chosen artist so it was essential my target audience  

like her as a artist.

30% said they liked the song 'Born to die' and 30% liked the song 'video games'

these two song are also my favourite and the song I  am doing 'serial killer' creates

the same impact of mystery thrill which most of her song do.

50% said they like storylines in video, this was helpful as my video although conceptual it

creates a storyline in a sense, but it allows the audience to create their own.

Likewise 55% said they would want to see storyline/narrative in a video of their choice, which

goes in favour of what I doing.

Overall from the questionnaire allowed to pick a young target audience, and a more female based audience, however I still believe my music video will be able to reach out to a wide audience as my concept is very simple and I believe my artist Lana Del Rey has a wide audience which will then allow me to keep it conventional. 

Questionnaire for Music Video

Doing a questionnaire was essential as it allowed me to think analitically in order for my media music video to appeal to the target audience.

I believe by creating a questionnaire and allocating it to different age groups and genders allowed me to proceed a very reliable and valid survey.

This was also significant because it allowed me to think of the key conventions of music as a whole which I will need to consider, and by using the artist Lana Del Rey and getting good feedback from members  indicated a wide variety of people like this chosen artist.